Why Nonprofits Are Investing in Video Content

If you're wondering whether video content is worth the investment for your nonprofit, look no further than Son of a Saint, a New Orleans-based organization changing the lives of young fatherless boys through mentorship. In our latest video interview, Creative Director Elliot Hutchinson shares how their team uses strategic video storytelling to deepen donor relationships, grow their audience, and energize internal teams.

Spoiler alert: It's not just about producing beautiful videos. It's about creating purposeful, multi-use content that works across every channel.

A Multichannel Nonprofit Video Content Strategy

Son of a Saint doesn't post a video and hope for the best. Their video content strategy is fully integrated across four high-impact channels:

1. Social Media

Through short-form clips and reels, Son of a Saint consistently engages followers and attracts new supporters. They repurpose longer videos into concise, evergreen content that reinforces their mission and brand identity.

“You may want to take a 30-second piece of that that just has that nail-on-the-head testimonial... and repurpose that.” – Elliot Hutchinson

2. Email Campaigns

For GiveNOLA Day, end-of-year appeals, and other campaigns, Son of a Saint embeds videos directly in emails to create personal and compelling donor touchpoints.

3. Live Events and Fundraisers

Impact videos are featured at their annual gala and live screenings. One powerful result: a surprise seven-figure donation at their building's grand opening, which the donor credited in part to a moving video shown that day.

4. Staff, Mentor, and Volunteer Onboarding

Video is embedded into internal communications and onboarding to help new team members quickly understand the mission. These videos are also circulated via Slack and text groups to keep engagement high.

“The videos become an extension of our team... helping with promotion, brand awareness, and community storytelling.”

Here are four key strategies nonprofits can adopt right away:

• Embed video in donor emails to increase giving

• Use video at events to create an emotional connection

• Repurpose longer content for social media

• Onboard staff and volunteers with mission-driven videos

Final Thoughts

Video is more than a marketing tool. It is a storytelling engine that drives awareness, inspires action, and fosters connection. As Son of a Saint has shown, a well-executed video strategy can amplify your message across every touchpoint.

If you're ready to bring your mission to life through video, we’d love to help.

Book a discovery call with our team today and let's explore what's possible for your organization.