Turn First-Time Donors Into Lifelong Supporters

Donor acquisition is expensive. Studies show it can cost up to seven times more to gain a new donor than to retain an existing one. Retaining donors saves time, reduces fundraising pressure, and creates a community of loyal supporters who give more, advocate for your mission, and help sustain your organization’s long-term impact.

 

That’s why this checklist focuses on what happens after the donation, giving you the tools to create a simple, repeatable system of gratitude, storytelling, and connection that keeps donors coming back.