ARPR - Talent Recruitment Video Series
Client - ARPR
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ARPR is an award-winning tech PR agency at the epicenter of the future of PR. ARPR brings coherence and consistency to the integration of public relations, content marketing, social media, and demand generation.
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The Problem
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Finding talent for any organization is an ongoing process and can be a constant challenge. It’s even more challenging today as Millennials frequently change jobs and Baby Boomers retire. On top of that, we are still dealing with a global pandemic that brings up even more challenges when finding the right talent.
Solution
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We proposed to create a series of videos for ARPR that would follow current employees from the junior Level team, middle management team, and senior-level team. When completed, each video would target a specific person with a specific level of experience.
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To do this, we followed the full ARPR team on their mid-year retreat so that we were able to capture their team-building mindset outside of the office.