Brass Roots - Brand Story Video
Client - Brass Roots Food
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Brass Roots has a mission to help adults and kids from all walks of life live healthier & happier. They accomplish this not only through their nutritious snacks but also through ongoing partnerships with youth organizations in the city of New Orleans.
All of their products are plant-based, non-GMO, and free from the top 8 allergens. It starts with the Sacha Inchi seed: a seed native to Peru that looks, tastes, and feels similar to a nut but without the allergy!
The Problem
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Brass Roots needed to be able to communicate that they were more than just a snack company and that they also partner with local New Orleans youth organizations to provide nutritious alternatives to traditional snacks.
Solution
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We proposed to create a Brand Story Video that told the story of why founder Aaron Gailmor started the company. This way, we were able to mention both the nutritional benefits of the snack and how the company intends to impact the city of New Orleans through its partnerships.
We were able to film two of the organizations that Aaron and Brass Roots are partnered with to include in the video.
